Cliometrics, Development, and Regional Economics
I have personal liking for "The market for lemons". A few years ago I was meant to present that paper to my Econ 301 class, I was of course well aware of what the article was about hidden quality, lemons in California. So I presented the paper and its implication, but I was surprised that at the end the prof asked if I had actually read the paper... Of course I hadn't. As a result, all my examples were about citrus, I just hadn't got the slang. So, Market for Lemon is my #1, for its trickiness.
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